We believe that the client and its family unit come first.
We endeavour to work with other health care providers to prevent or reduce the incidence of reproductive problems.
We treat the client with utmost respect, dignity, understanding, and confidentiality.
We strive to practice current and evidence-based reproductive medicine.
We use the most efficient and effective modalities of treatment to ensure a continuous quality of care and quality assurance in the services provided.
We encourage and organize educational programs to further our knowledge in the field of reproductive medicine.
We follow the guidelines of ethical behaviour as outlined by the Royal College of Physicians of Canada, the Society of Obstetrics and Gynecology of Canada, and the Canadian Fertility and Andrology Society.